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This program allows you the opportunity to purchase a replacement product discounted from the list price. This is for out of warranty units which have been diagnosed to require service or are incompatible with a new or upgraded system. If the printer is out of warranty, you would qualify for the Canon Upgrade program. You will need to register your Canon gear HERE to access additional support options.
If the printer is in it's 1 year warranty, I recommend reaching out to Canon support for your warranty options. Even if the ink absorber is successfully changed or cleaned, the ink absorber counter must be reset and the reset utility that is necessary to reset this counter is not available to the general public and normally found only at printer service facilities.