What does planogram mean in retail

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There are several benefits to planograms, and in how they impact retail management.

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Product placement based on market share.Product placement based on commercial status.There are six different categories of planograms. Planograms are deemed espeically important for larger stores that cover large areas - supermarkets, home centers, clothing retailers, and electronics stores. Retailers use planograms to optimize product placement, and thereby, customer journeys within physical stores. Planograms are typically very detailed - with graphics that visualize how, where, and in what numbers should products be displayed.

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Planograms help retailers streamline customer journeys

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